TOWARDS EXCELLENCE TOGETHER
A professional team
To Italy Group is the result of the combined experience of Saverio Castilletti, Luca Perfetto and Urbano Brini, three leaders in the tourism and marketing sector that decided to put together their managerial skills in the shared project of becoming the landmark of experiential tourism in Italy. Supported by a strong team of qualified and passionate professionals, they guide the company's strategic vision, based on the continuous pursuit of excellence and attention to detail, to create in foreign tourists unforgettable moments while experiencing the best of Italy.
Foundation of Florencetown
Luca Perfetto and Urbano Brini start their own travel company, Florencetown, focused on designing high-end experiences in Florence and Tuscany for foreign travelers.
Foundation of Italy eXPerience
Saverio Castilletti founds ItalyXP, an innovative marketplace that brings together tourism experiences provided by local tour operators all over Italy.
We meet each other
In the hustle and bustle of one of the many travel trade fairs around Europe, ItalyXP and Florencetown ran into each other. That is the beginning of years of successful partnership.
Network of tourism companies
Florencetown becomes a member of ItalyXP.com Preferred Network, create by ItalyXP together with other enterprises of experiential travel in Italy.
Arno Travel becomes part of Florencetown
Florencetown acquires Arno - Travel & Events desing ,Florentine on site travel planner since 1969 -as the luxury division of the company.
Things are going great
Italyxp, Florencetown and Arno businesses are constantly growing in their own field. That is a golden year for experiential tourism.
The unprecedented disruption
Covid-19 pandemics freezes the entire world and hits hard the travel and tourism industry, like never before.
Turning problems into opportunities
Saverio involves Luca and Urbano in the idea of joining forces to build together their own way to revival to the next normal of tourism.
Together we can make a bigger difference – To Italy Group foundation
The first experiential travel group in Italy is born and receives a significant round of investment from Cassa Depositi e Prestiti (CDP venture sgr) and a private equity firm.